GeoIP

Extremely useful utility GeoIP is intended for use by developers of web sites and mobile applications. In essence, it is a complete database that contains information about IP addresses and their physical location. With this information, you can geolocate your user and give them more accurate access to the features they need.

Application

There are 2 main ways to use GeoIP. The first is to provide features to your users based on their location. This is suitable when selling tickets, automatically setting up shipping data for goods, and so on. Scenarios can be thought of dozens and all of them are aimed at making the process of using the service a little more comfortable. The second way of application is the customization of advertising offers. This is necessary in the case if you are running your own advertising campaign. In this case, it is possible to form your own target audience, showing banners and videos only to those who are in the right place in the world for you. This is suitable both when setting up advertising in social networks and when working with the browser.

Working with data

To extract data from the database you will need to work in SQL language. The idea is to query the database and get a response from it with the required information. To do this, you can use utilities such as SQL Server. From the database you can get a lot of information, ranging from the city and ending with the zip code of this or that IP address.

The main features

• The program is a database with information about the geolocation of various IP addresses;
• It is used to customize advertising offers or features on websites and applications;
• SQL language and corresponding database management systems are used to extract information from the database.